GOODMAN WINS TRUMP TOWER PR ACCOUNT
By Adnews Staff
Toronto-based Goodman Communications Group has been appointed public relations agency of record for the Trump International Hotel & Tower in Toronto. The $500 million building will include residential and hotel accommodations. It will be located at Bay and Adelaide Streets. Goodman, which received the account through a referral, will handle all public relations activities including media relations and special events. The agency will also work for The Trump Organization of New York on direct marketing, promotional videos and broker relations. Also, agency president Jeffrey Goodman has been appointed spokesperson for the project. Consumer and broker brochures for the building were created by Sharpe Blackmore Euro RSCG of Toronto.