SECOND CUP PROMOTES MAPLE BEVERAGES
By Adnews Staff
Second Cup will begin selling two new maple drinks nationally on Monday: the Maple Syrup latte and Maple Crème. Both will be sold for a limited time. The latte consists of espresso and hot steamed milk mixed with maple syrup. The Maple Crème is a combination of steamed milk, maple syrup and white chocolate. The beverages are being promoted with in-store materials created by Holmes & Lee Advertising Design & Interactive and with public relations from Strategic Objective, both based in Toronto. Second Cup will also conduct an initiative called Project Maple Day on March 18. On that day, for each maple drink that is purchased, one dollar will be donated to Trees Canada, a national charitable foundation.
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