GALLOP & GALLOP TESTS FLASHMEDIA POSTERS
By Adnews Staff
Toronto-based Gallop & Gallop is testing awareness of its Flashmedia Posters with an eight-week campaign. The posters are located on the outside windows and walls of convenience stores nationally, excluding the Maritimes. The campaign began with 1,500 posters in Toronto, Montreal and Vancouver this week. The creative reads, "Forget You Ever Saw This." It was developed by Bob Neighbour of Miller Neighbour & Associates of Toronto. A research component at the end of the campaign will ask respondents to fill in the blanks in the statement, "Forget ____ Ever ___ This."
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