IKEA HIRES ZIG
By Adnews Staff
Ikea Canada of Burlington, ON has named Toronto agency Zig its new creative partner. The furniture retailer said it will also continue to work with Carat Canada for media buying. The two agencies will be working with a new Canadian marketing department. Previously marketing had been handled on a North American basis out of Plymouth Meeting, PA. Heading up the Canadian marketing team will be external communications manager Nandini Venkatesh. In her new role, Venkatesh will be responsible for overseeing advertising, Internet, direct to consumer, public relations, catalog, research and planning in Canada. Ikea currently operates 11 stores across Canada.
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