ESPN, TORONTO ARGONAUTS BEGIN PROMOTIONAL EFFORT
By Adnews Staff
ESPN Classic Canada and the Toronto Argonauts Football Club have begun an 18-week promotional campaign. Elements of the campaign include an online contest and an Argos Weekend on ESPN. The winner of the "Greatest All-Time Argonauts Team" contest will receive a pair of 2004 season tickets. Weekly winners will receive footballs signed by Pinball Clemons and Argonauts "CFL Traditions" DVDs. The contest will run until May 1 at <www.tsn.ca/classics>. The contest winners will be revealed during an Argos Weekend on ESPN May 1 and 2. During that weekend, the team's most memorable games will be broadcast and Argonauts players will make special appearances. ESPN is supporting the effort with a 30-second television commercial. The ad and the contest Web site were created by ESPN.