LEO BURNETT CREATES CAMPAIGN FOR GAIN
By Adnews Staff
Leo Burnett of Toronto has created a new campaign for Procter & Gamble Gain laundry detergent. Two 15-second teaser ads began running in the U.S. on Feb. 2. The ads invite viewers to visit a Web site at <www.ilovegain.com> to submit stories about the smell of Gain. A new 30-second television commercial called "Memories" will break today. In it, a man who loves the scent of Gain smells his girlfriend's dress while she's away.
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