ALLIANCE ATLANTIS, ROYAL ONTARIO MUSEUM BEGIN EGYPTIAN ART INITIATIVE
By Adnews Staff
Alliance Atlantis Broadcasting and the Royal Ontario Museum have begun a joint promotion for the exhibit "Eternal Egypt: Masterworks of Ancient Art from The British Museum." Alliance Atlantis channels History Television and National Geographic Channel are the exclusive television sponsors of the exhibit. The network's support will include on-air and online materials. Both channels will air special Egyptian-themed programming. "Egypt Month" on History Television will air each Tuesday in April. "Egypt Week" on the National Geographic Channel will run from April 26 to 30. History Television and National Geographic Channel will be included on the exhibit's collateral, outdoor promotion and advertising materials. The exhibit will be at the museum from Feb. 28 to June 6.