TV GUIDE, HGTV BEGIN HOME RENOVATION PROMOTION
By Adnews Staff
TV Guide has teamed up Alliance Atlantis Broadcasting's HGTV to support the launch of the listings book's new design. The TV Guide/HGTV Renovation Celebration promotion is running until April 30 offering readers the chance to win $100,000 for a home renovation. The winner also receives a design consultation with Debbie Travis of HGTV's "Debbie Travis' Facelift." Readers enter to win by filling out a ballot found in TV Guide. Ballots are also available online at <www.tvguide.ca> and <www.hgtv.ca>. The promotion is being supported with print ads in magazines such as TV Guide, Style at Home, Canadian Living, Elle and Homemaker's. The promotion is also being supported with a cover wrap on the March 20 issue of TV Guide, with on-air spots on HGTV, with a 30-second radio spot airing in Toronto and Vancouver and online on Alliance Atlantis Broadcasting Web sites. TV Guide unveiled it new larger format yesterday.