COCA-COLA PROMOTES DIET COKE WITH LIME
By Adnews Staff
Coca-Cola of Toronto preparing to promote a new soft drink called Diet Coke with Lime. The citrus-flavoured soda contains no sugar and has less than one calorie, according to the company. It will be sold in 591 mL bottles, 2L bottles and 12-can packs. Marketing will include national television advertising, out-of-home ads and in-store materials, all created by Cossette Communication-Marketing of Toronto. A sampling campaign will run in theatres and malls next month. Public relations for Coca-Cola are handled by APEX Public Relations of Toronto.
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