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PFIZER RELEASES NEW LISTERINE POCKETPAKS COMMERCIAL

By Adnews Staff

J. Walter Thompson of Toronto has created a new television commercial for Pfizer Listerine PocketPaks. Called "Elevator," the ad introduces a new tagline, "Breath for Success," and moves away from previous advertising's action hero theme. The ad depicts a group of people stuck in an elevator. Fifteen- and 30-second versions of the ad began running on Monday. According to the agency, the new tagline will also be used in other communication efforts.

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