GREY CREATES EX-LAX CAMPAIGN
By Adnews Staff
Grey Worldwide of Toronto has created a print campaign for Novartis Consumer Health Canada. The campaign, called "Equations," is for Ex-Lax laxatives. It includes four ads that based on the line "Ex-Lax = Laxative." In one ad an Ex-Lax pill is displayed between a sad face and a happy face. In another ad the pill appears between pause and play buttons. The copy "For effective relief of constipation" is also used in the four ads. The advertising will run nationally for the year.
« Back Next »
Comments
blog comments powered by Disqus