AEROPLAN INTRODUCES YOURSTYLE LOYALTY REWARDS
By Adnews Staff
Air Canada added a collection of products and services called YourStyle Rewards to its Aeroplan loyalty program yesterday. The rewards, which cost between 10,000 and five million points, fall into various categories: Action, Culture, Family & Kids, For Love, Gourmet, House & Home, Pampering, Speed, Weekend Exotic Car and Sport & Recreation. Rewards include spa visits, Porsche driving events and European winery tours. The YourStyle Rewards will initially be offered as part of a pilot program at <www.aeroplan.com> until Oct. 31. The new options are being promoted to members through Aeroplan communication vehicles such as email and statement inserts.
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