MICROCELL INTRODUCES FIDO LOYALTY PROGRAM
By Adnews Staff
Montreal-based Microcell Solutions has introduced a loyalty program for Fido cellular telephone customers. The FidoRewards program will give customers FidoDollars which can be used towards the purchase of a wireless handset. Users will receive five FidoDollars for each $100 they spend on Fido PCS service. New customers will automatically be registered in the program on activation. Existing customers can sign up online or by calling Fido Customer Service. A bonus promotional offer is being extended to existing customers. Customers who register within ten days of receiving an invitation to sign up will receive 10 FidoDollars. Microcell is promoting the program with in-store materials and a direct mail piece to existing customers.