KATZ GROUP BEGINS HOME VISIT PILOT PROGRAM
By Adnews Staff
Pharmacy operator Katz Group Canada has begun a pharmacist home visit pilot program in the Greater Toronto Area. Called PharmAssist@Home, users of the program can book a consultation with a pharmacist in their homes. Katz Group chains include Rexall, Pharma Plus, The Medicine Shoppe, Guardian and I.D.A. Consumers book a consultation by calling a toll-free number. The pharmacists will provide prescription consultations, conduct a medicine cabinet check to look for possible medication conflicts and provide a report on the visit to the patient's home pharmacy. The pilot program is being promoted with newspaper ads created by Naked Creative of Toronto, plus media relations and online materials.
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