CIBC VISA BEGINS AIR TRANSAT PROMOTION
By Adnews Staff
CIBC Visa is promoting its Aventura card with an in-flight campaign on Air Transat aircraft. The eight-week campaign began last week. Its intention is to increasing awareness of and sign-ups for the Aventura card. The seat back ads direct passengers to look for application forms in their seat back pouches. The creative was done by Publicis. Media planning and buying were handled by Zenith Optimedia. The sale of in-flight advertising on Air Transat aircraft is handled by skyad Media.
« Back Next »
Comments
blog comments powered by Disqus