HERSHEY PROMOTES WHITE CHOCOLATE PEANUT BUTTER CUPS
By Adnews Staff
Toronto-based Hershey Canada is promoting a new product called White Chocolate Reese Peanut Butter Cups. The cups consist of white chocolate and peanut butter. The company will promote the product through its sponsorship of the Canadian Snowboard Federation Honda Element Tour of Champions, the Association of Ontario Snowboarders, Calgary Olympic Park and the Empire Shakedown. In additional, promotional workers will visit ski events and resorts nationally to distribute samples and invite consumers to enter a contest called "White Out." The winner will receive a four-day trip for two to the 2005 Winter X Games. Secondary prizes from contest sponsors Option NFA snowboards and Dakine back packs will also be given away. White Chocolate Reese Peanut Butter Cups are also being promoted by MTV Canada, which is inviting its viewers to enter the contest. Hershey used Youthography of Toronto to organize these activities.