LXB ASSIGNED VALEANT CAMPAIGNS
By Adnews Staff
LXB Communication-Marketing of Montreal has been hired by Valeant Pharmaceuticals of Montreal to create a series of advertising campaigns. Sudler & Hennessey was also considered for the assignment. The campaigns will promote a number of Valeant cosmetics including Kinerase, an anti-wrinkle product, Glyquin XM, which treats hyperpigmentation, and Dermatix Si Gel, which helps reduce scarring. The first campaigns will begin in almost immediately.
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