IMG CREATES ACTION SPORTS DIVISION
By Adnews Staff
Toronto-based sports marketing firm IMG Canada has opened a new division in Vancouver. The action sports division will be headed by vice-presidents Mark Taylor and Darcy Taylor, both formerly of the youth marketing firm MASEV Communications. A number of other former MASEV employees have also joined the division. Events IMG Canada - Action Sports has secured the rights to Wakefest in Kelowna, West 49 Canadian Open World Cup Skateboarding in Toronto and the 2005 FIS Snowboard World Championships in Whistler.
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