BMO INVESTORLINE HOLDS GOLF GETAWAY CONTEST
By Adnews Staff
BMO InvestorLine is holding a contest called Golf Getaway for a third year. The promotion began on Feb. 4. The grand prize is two trips. Each week, contestants who correctly answer two questions about investing will receive an entry for the draw. A bonus ballot will be awarded to consumers who fill out an online application to become an InvestorLine client. The eight-week contest is being promoted with in-branch materials, an online element, radio commercials and an ad on Go Transit trains. An online golf game at <http://www.bmophp.tribalddb.ca/base.html> is also promoting the contest. The concept for contest was developed by Rapp Collins Worldwide with support from Tribal DDB, which also handled the online advertising. The radio and transit ads were done by Arnold Worldwide. Public relations for BMO InvestorLine are handled by APEX Public Relations of Toronto.