MCNEIL CONSUMER HEALTHCARE PROMOTES RE-DESIGNED TYLENOL TABLET
By Adnews Staff
McNeil Consumer Healthcare of Guelph, ON will begin a new advertising campaign for pain reliever Extra Strength Tylenol today. Print ads and television spots created by Saatchi & Saatchi of Toronto will promote the re-designed tablets. The new eZ Tabs are red in colour with a new shape and coating intended to make them easier to swallow. Public relations for Tylenol eZ Tabs will be provided by Environics Communications of Toronto.
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