QUIZNOS BEGINS TASTE-TEST TOUR
By Adnews Staff
Quiznos Sub of Mississauaga will begin a contest called the "Quiznos 'Eat Me" Sub" challenge today. The taste-tour aims to determine who makes Canada's best sub sandwich. The challenge is travelling to five cities including Toronto, Ottawa, Calgary, Edmonton and Vancouver. At each stop, booths will be set up in high-traffic areas and one-hour prior to the start of each event, fresh subs from Mr. Sub, Subway and Quiznos outlets will be purchased. The sandwiches will be cut into 1-inch samples and served to participants. After taking the challenge, participants can spin a prize wheel to win coupons, special offers and other prizes. Quiznos is promoting its Sub challenge with trayliners in its more than 250 locations across Canada and with radio remotes in select cities. The chain is working with Free For All Marketing of Toronto to execute the tour which runs until Feb. 26. Public relations are being handled by Argyle Rowland Communications of Toronto.