151 FRONT STREET RETAINS WHAT IF WHAT NEXT
By Adnews Staff
151 Front Street West has hired What If What Next of Toronto to create a marketing and public relations campaign. 151 Front is a technology centre and "carrier hotel" in Toronto that houses equipment for approximately 150 telecommunications companies. The building recently came under the ownership of an investment partnership managed by Northam Realty Advisors. Kristen Ede, asset manager with Northam Realty Advisors, said the owners plan to undertake several initiatives "to bring this mission critical building to the attention of the continent's most demanding telecommunications companies and firms with back-up data storage requirements." What If What Next partner Richard Rotman said the agency will roll out a new campaign for 151 Front Street West later this year.