MOLSON RE-LAUNCHES KAISER IN BRAZIL
By Adnews Staff
Molson's brewery in Brazil, Cervejarias Kaiser, has re-developed its flagship beer, Kaiser. Based on survey results from research firm Datafolha, Cervejarias Kaiser has modified the flavour for the beer. The label has been re-designed and the packaging upgraded. A new advertising campaign, created by W/Brazil, includes a series of themed television commercials, print ads and public relations activities. This new promotion for Kaiser coincides with the start of the Brazilian Carnaval season.
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