CTV RE-BRANDS PRIME-TIME BLOCK
By Adnews Staff
CTV has re-branded its prime time schedule. Using the theme "Canada's Watching," the new look will be seen on-air, in print and on the Web. As part of the re-branding, a number of prime-time IDs have been created. In each ID, still images from prime-time shows are lit by a grid of red, blue and green lights. The network's flowing red silk fabric moves in and the phrase "Canada's Watching" is introduced. Print advertising featuring the new look began running in television books this past weekend. CTV debuts the new look on-air today. The network will begin incorporating its new prime-time look onto the <http://www.ctv.ca> Web site this week. The "Canada's Watching" re-branding initiative was developed in-house by CTV.
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