VERVE, PANTENE, COVER GIRL HOST MAKEOVER MANIA
By Adnews Staff
Verve, a magazine for teenage girls published by Youth Culture Group, along with Pantene and Cover Girl, is readying a "Makeover Mania" promotion. On Thursday, Friday and Saturday, Verve representatives will work five Wal-mart stores, distributing advice on makeup and hair styling using Pantene and Cover Girl products. The makeovers will be part of each store's Grand Opening promotional activities. The participating stores are in Ontario, Quebec and British Columbia. In-store materials, including loudspeaker announcements and posters, will promote the initiative.
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