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TRANSIT CAMPAIGN PROMOTES COUNTRY STYLE

A new transit campaign from Country Style Food Services of Richmond Hill, ON is promoting the freshness of the chain's products. Posters were installed on 150 bus shelters in the Greater Toronto Area last week. The creative consists of a product shot of a cup of coffee and donut and the copy, "Baked Fresh, Brewed Fresh." The posters were created in-house. The media buy and production were done by Out-of-Home Canada. The campaign will run for four weeks.

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