THE HOCKEY COMPANY SIGNS ECHL SPONSORSHIP DEAL
By Adnews Staff
Montreal-based The Hockey Company and Princeton, NJ-based East Coast Hockey League have entered a sponsorship agreement. No financial details are known. The Hockey Company will be the exclusive supplier of hockey sticks, helmets, visors, gloves, plants and protective equipment to all 31 ECHL teams. The Hockey Company will also be the exclusive supplier of jerseys to 10 ECHL teams and supply all ECHL on-ice officials with jerseys, helmets, visors and pants. The agreement will go into effect at the start of the 2004/2005 season. The Hockey Company's brands include CCM, JOFA and KOHO.
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