TRUE NORTH BEGINS THREE SHOPPING CENTRE ASSIGNMENTS
By Adnews Staff
Toronto-based True North has received three advertising assignments from two Toronto shopping centre developers: RioCan and Davpart. RioCan has hired True North to handle the advertising for the Shoppers World Brampton centre. The agency won the job in a competitive pitch process. Davpart has retained True North to develop marketing programs for two shopping centres in the Greater Toronto Area: Malvern Town Centre and Gerrard Square. Davpart hired the agency based on a combination of previous experience and industry referrals, said True North president Hy Haberman.
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