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ICA RELEASES NEW BEST PRACTICE BOOK

By Adnews Staff

The Institute of Communications and Advertising has released a new best practice book called "Excellence in Brand Communication." The 265-page book covers strategy development, creative responsibility, integrated marketing communication and media convergence. Contributors include David Rutherford, former president and vice-chairman of Ogilvy & Mather, Rupert Brendon, president and CEO of ICA, and Hugh Dow, president and CEO of M2 Universal.

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