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DAIRY FARMERS RAP ABOUT MILK

Dairy Farmers of Canada-Ontario broke a new television advertising campaign on Saturday. The ads show hip-hop dancers and rapping farmers performing in a music video. The 30- and 60-second versions of the ad will run in Ontario for ten weeks. The 60-second version will also be shown in theatres in February and March. The campaign was created by BBDO of Toronto. Public relations for Dairy Farmers of Canada-Ontario are handled by Trillium Corporate Communications, also based in Toronto.

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