SAMSUNG PROMOTES HDTV WITH HIGH DEFINITION COMMERCIAL
By Adnews Staff
Samsung Electronics Canada of Mississauga is promoting high definition television with a new HD advertisement. The 30-second television commercial was created by and adapted for Canada by Cheil Communications America, Samsung's in-house agency. Shot in high definition, the ad shows a group of people running on a beach. The runners reach a dark wall that blocks their path. The wall displays a man's face, revealing that the runners are actually behind the screen of a television set. The camera pulls back to show the man watching the runners on a TV in a living room. Called "Runners," The ad began airing in high definition on Rogers Sportsnet and in standard format on Report on Business Television last month. It will continue to air through the year on major Canadian stations. Public relations for Samsung are handled by Edelman of Toronto.