BURGER KING APPOINTS NEW LEAD CREATIVE AGENCY
By Adnews Staff
Crispin Porter + Bogusky of Miami, FL is now the lead creative advertising agency for Burger King, also based in Miami. The assignment comes less than a year after that title had been awarded to Young & Rubicam. The change does not affect Burger King's work with agencies UniWorld Group, Bromley Communications, Campbell Mithun, Equity, Landor, MindShare, Premium Surge, VML and Wunderman. Officials at Toronto-based Burger King Restaurants of Canada could not be reached for comment on any repercussions this move may have in this country.
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