AGF BEGINS WHAT DO YOU LOVE TO DO CAMPAIGN
By Adnews Staff
Toronto-based mutual fund company AGF has begun a new advertising campaign that will run through the RSP season. The five television commercial were released on Jan. 12. The ads feature a land surveyor, a prison guard, a construction worker, a court stenographer and a flight attendant. In the ads, each character performs their job in a way that resembles a hobby, including fishing, interior decorating and photography. Each ad ends with the copy "What do you love to do?" and "Why aren't you doing it?" along with the tagline "What are you doing after work?" Transit shelter and billboard ads have also been created, using headlines such as "Work Undertime," "Kiss your kids hello" and "Make a not to do list." These will run nationally in major cities. A three-week campaign is alo running in Union Station in Toronto. Advertising for AGF is done by TBWA\Toronto.