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LEISUREWORLD HIRES HOTBED

By Adnews Staff

Leisureworld Caregiving Centres has hired Toronto-based The Hotbed to handle strategic branding, creative advertising and event marketing. Leisureworld, based in Markham, ON, operates 18 long-term care and retirement facilities in Ontario. The company previously used Yield Integrated Communications and Advertising. Hotbed principals Marc Whitehead and Shelley Ambrose were partners at Yield prior to opening their new agency.

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