EDMONTON INVITES THE WORLD
By Adnews Staff
The City of Edmonton will be telling television viewers this month that it's the place to be. The city and Economic Development Edmonton are airing a TV commercial during the World Figure Skating Championship, which the Edmonton is hosting March 17-24. The 30-second spot will be shown in Alberta, B.C. and Ontario, as well as some U.S. states. A voiceover accompanied by a rock drumbeat asks, "What is the world coming to?" Then the video shows what Edmonton has to offer. Featured are the river valley, festivals, professional sports, the West Edmonton Mall, the downtown core and the business centre. The commercial closes with "Edmonton: What the World is coming to." Edmonton Tourism's toll-free telephone number is then flashed across the screen. The spot was created in-house by Economic Development. It was produced by Applebox of Edmonton.