CADBURY RESUMES CLUCKING BUNNY CAMPAIGN
By Adnews Staff
After a two-year hiatus, Cadbury Adams Canada has resumed its Cadbury Creme Egg Clucking Bunny campaign. The new television creative using the character was created by Publicis Canada. This is the first project the agency has completed for client. The ads depict people finding Cadbury Creme Eggs in odd places. In one ad, a girl finds an egg in one of her shoes while the clucking bunny hides under her bed. The ads use the tagline, "They're back." Three 15-second commercials have been created. The ads are running nationally in English and French.
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