OKANAGAN SPRING BREWERY RETURNS ACCOUNT TO GREY
By Adnews Staff
Okanagan Spring Brewery of Vancouver has re-assigned its advertising account to its old agency, Grey Worldwide Northwest, also based in Vancouver. The account had been at Rethink Advertising of Vancouver since December 2002. Apart from that interlude, Grey has held the business since 1997. According to the brewery's director of marketing, Paul Meehan, the company was looking for "a creative partnership that would be fully involved and engaged with the Okanagan Spring, Shaftebury and Sleeman brands." Grey handled a radio project for the brewery over the summer, which opened the door for the account to return to the agency.
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