RAREMETHOD WINS DENTAL PROGRAM CONTRACT
By Adnews Staff
Calgary-based RareMethod Capital has won a contract from a consortium of 19 local dentists. The 12-month contract is for the development and implementation of an awareness program for the members of the group, all of whom were trained at the Las Vegas Institute for Advanced Dental Studies. The program will include the creation of a Web site, marketing materials, media planning and buying, advertising, direct mail and special events. These aim of the campaign is to inform consumers about the availability and benefits of cosmetic dentistry. RareMethod received the contract through a referral.
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