EXPEDIA BEGINS SUITCASE PARTY PROMOTION
By Adnews Staff
Toronto-based online travel site Expedia.ca has begun a new promotion called Suitcase Party. The first part of the promotion will be held in Toronto on Jan. 30. Consumers enter to win an invitation to the party by submitting an entry of 150 words or less describing why they need a vacation. Invitations can also be won through Toronto radio station JACK FM 92.5. The second part of the promotion takes place at the party. One grand prize winner of a weekend getaway to a secret, sunny destination will be chosen by random draw. The destination will be revealed at the party. Once the winner has been selected, he/she along with his/her guest will immediately leave for their trip. Because of this, all those attending the party must arrive with their bags packed and all necessary documents needed for travelling. The contest is running nationally, excluding Quebec. It closes Jan. 23. In addition to radio support, the Suitcase Party is also being supported online at Expedia.ca. Additional prizes are also available to be won at the party. The promotion was organized by Expedia.ca's public relations agency Edelman of Toronto.