GM BEGINS VEHICLE GIVEAWAY
By Adnews Staff
General Motors has kicked off a new vehicle giveaway program in the U.S. The "Hot Button" promotion will award 1,000 vehicles over the next two-months. A total of 54 different GM vehicles are included in the $25 million prize pool. Consumers instantly win by visiting a local participating dealership and pushing the OnStar "Hot Button" in a specially designated vehicle. An accompanying promotional Web site at <http://www.gm.com/hotbutton> has been created. The site features giveaway guidelines, eligible vehicles and a list of dealerships. Television, print and Internet advertising along with direct mail and public relations activities will support the giveaway. The "Hot Button" program was developed by six McCann Worldgroup companies including McCann-Erickson, Momentum, MRM, Zentropy, Trans World and Weber Shandwick. It runs until Feb. 29.