AXMITH CREATES NEW SWANSON COMMERCIAL
By Adnews Staff
Axmith McIntyre Wicht of Toronto launched its first campaign for Pinnacle Foods Swanson frozen foods line yesterday. The television campaign is promoting Swanson's Original Dinners and Hearty Bowls. It includes a 30-second spot called "Complicated Life," which is running nationally. The spot features a busy family in the kitchen. The tagline is "When you're starved for time." Axmith was awarded the Swanson advertising account last summer.
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