CERIDIAN HIRES KETCHUM
By Adnews Staff
Ceridian Canada has appointed Ketchum Public Relations its agency of record. Ceridian has branches in Winnipeg, Toronto and Ottawa. Ketchum will handle the account from Toronto with support from Quebec and Vancouver. Ketchum won the business in a review involving one other unknown agency. The incumbent firm was Goodman Communications. Ketchum will attempt to raise the profile of Ceridian's payroll processing and human resource management services.
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