COSSETTE ACQUIRES IDENTICA
By Adnews Staff
Quebec-based Cossette Communication Group has acquired the London-based brand consultancy Identica. The purchase price was not disclosed but Cossette did say its purchase includes a cash closing payment and future cash payments based on future financial performances. Identica was founded in 1992 by Michael Peters. In addition to its head office in London, the firm also operates offices in Moscow, New York and Tel Aviv. Its clients include Diageo, Nike, Orange, Land Securities, Universal Studios, Aeroflot, Bank Leumi, Elite Industries, Campbell Soup Company and Wembley National Stadium Limited. As part of the acquisition, Cossette will increase Identica's presence in North America, specifically in New York. This will be accomplished by Identica working with Cossette's New York agency, Cossette Post.