AOL TO SPONSOR SUPER BOWL HALFTIME SHOW
By Adnews Staff
American Online of Dulles, VA is serving as the official presenting sponsor of the Super Bowl XXXVIII Halftime Show. The show will be produced by MTV and air on CBS Feb. 1, 2004. AOL also announced that it will air a series of three new 30-second commercials and two pre-game spots during the game. Following the conclusion of the game, AOL will hold its Super Bowl Commercial Showcase, an annual activity that allows people to vote for their favourite commercials and watch behind-the-scenes Super Bowl content.
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