VIA RAIL AGENCY REVIEWS CONTINUE
By Adnews Staff
Via Rail has shortlisted an undisclosed number of agencies in its media and creative agency reviews. The Montreal-based passenger train operator began a search for a new media agency and three creative agencies last month. Keith Multon, director of advertising for Via Rail, would not disclose who or how many agencies had made the shortlist in either review. Final decisions, he said, were still expected by Dec. 20. Most recently Via Rail had been working with Tonik of Montreal.
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