TRIMARK BEGINS KNOWING PAYS CAMPAIGN
By Adnews Staff
Toronto-based AIM Trimark Investments debuted its new "Knowing Pays" tagline in a multi-media campaign created by Grey Advertising of Toronto. The positioning statement is the first for the mutual fund company since it was created in 2000 following the merger of AIM Funds Management and Trimark Investment Management. Television, outdoor, magazine and print advertising broke the last week of November. The campaign's creative features stories that illustrate Trimark's expertise, said Karla Congson, vice-president of marketing services for AIM Trimark. The year-long campaign is running in both French and English.
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