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PREMIER BRANDS OPENS QUEBEC SALES OFFICE

Premier Brands is opening a regional sales office in Montreal. The Toronto-based marketing company has also announced the appointment of Michel Dubois as key account manager for the Quebec market. Premier Brands specializes in building brands and counts Cadbury Biscuits, Droste, Walkers, Waterbridge, Leaf, Fun Factory, Elizabeth Shaw, Lily O'Briens confectionery and Burton's cookies among its accounts. In addition to Quebec, the company also has sales teams in British Columbia, Alberta and Ontario. In related news, Premier Brands has also announced it is working with SENA Group of Montreal. SENA has been tapped to provide field sales coverage to key parts of the retail trade in Quebec.

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