TD CANADA TRUST TO SPONSOR TEN CANADIAN JAZZ FESTIVALS
By Adnews Staff
TD Canada Trust revealed the details of a new four-year, multi-million dollar sponsorship of ten Canadian jazz festivals yesterday. Beginning in 2004, the bank will become title sponsor of jazz festivals in Vancouver, Calgary, Toronto, Ottawa and Halifax. It will also be a supporting sponsor of jazz festivals in Victoria, Edmonton, Saskatchewan, Winnipeg and Montreal. Earlier this year nine independent jazz festivals, all of the above except Montreal, formed an association intended to attract corporate sponsorship. "We recognized that by working together and offering an integrated sponsorship package, we could be more effective and provide a corporate sponsor with a very appealing opportunity," said Patrick Taylor, executive director of the Toronto Downtown Jazz Festival. "We are very pleased TD Canada Trust stepped up." Sponsorship of the Montreal festival was arranged separately from that of the other nine events.