BMO MAKES COSSETTE AGENCY OF RECORD
By Adnews Staff
BMO Financial Group has appointed Cossette Communication Group its agency of record in Canada. Cossette has been the bank's AOR in Quebec for the past three years. The national English-language assignment is a result of that previous working relationship. Cossette business units that will work on the account include Cossette Communication-Marketing for advertising, Cossette Media for media buying, Blitz Direct, Data & Promotion for direct marketing and Fusion Alliance Marketing for sponsorship activities. BMO Financial Group previously used Arnold Worldwide.
« Back Next »
Comments
blog comments powered by Disqus