ZOOM MEDIA PROMOTES ITSELF WITH NEW CAMPAIGN
By Adnews Staff
Montreal-based Zoom Media has begun a campaign for itself on its own media. The creative describes the company's knowledge of the people who view its ads. The effort is aimed at people in the advertising industry. The six ads use the headline "We Do Know." Each ad features a Zoom Media employee along with statistical information about that employee's lifestyle. The first ad, which depicts senior account executive Florence Duhamel, began running in early October. The creative was developed in-house. The campaign will run for several months.
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